Category and product page structure, faceted navigation, structured data, internal links and content that matches what shoppers search. Audit from €690, ongoing work from €790 a month.
Category 12 - Your Store
Sort By: Default | Name (A - Z) | Price (Low > High) Show: 15 25 50 Showing 1 to 15 of 212 (15 Pages) Add to Cart Compare ...
example Counts for a made-up category. Google decides the final title and snippet; good signals make the good version likely.
Stores win search on category pages: that is where shoppers who know what they want but not which product land. Product pages win the long tail. The work is mostly structure, not blog posts.
Categories named and nested the way people search, one page per intent, no two pages fighting for the same query.
Title, H1, intro and canonical rules written once into the theme, so 2,000 pages improve together.
A written rule for every filter: indexable page, canonical, noindex or a plain button. See the funnel below.
Product with offers, availability and shipping on product pages; BreadcrumbList everywhere; checked in Search Console.
Breadcrumbs, subcategory links and buying guides that pass weight to the categories that sell.
Merchant Center free listings from a clean product feed, and hreflang for each country you sell to.
Every filter combination can become a URL. Most are near-duplicates that waste Google's crawl and split your ranking signals. Tick the filters people actually search for and watch each rule narrow the funnel.
Plus 4 sort orders and 3 page sizes on every category. example store
All filters, sort orders and page sizes as links. This is what a default theme exposes.
Rule: sort and view parameters never get crawlable links, and their canonical points to the unsorted page.
Rule: three or more filters become buttons, not links, and their URL patterns are disallowed in robots.txt.
Rule: only colour, material, brand get their own indexable page, with a unique title, H1, intro and self-canonical. Everything else: noindex or no link.
Want the real numbers for your store? The audit counts them, with a fix list in order.
Get an ecommerce SEO auditNo long contracts: monthly work runs month to month after the first three months. You keep every report, and access to your own Search Console and analytics. proposed
A crawl, Search Console review and a ranked fix list you can hand to any developer.
The audit, then I make the fixes and keep going.
Over about 10,000 products, or selling in several languages and countries.
If the audit finds nothing worth fixing, you get it in writing and no monthly offer. owner to confirm
The whole store crawled the way Google sees it, filters included.
Every category matched to the searches it should win, gaps listed.
Titles, H1s, canonicals, schema and facet rules, tested on staging.
Category intros, buying guides and internal links, month by month.
Clicks and positions per category, in plain language, once a month.
Technical fixes such as titles, canonicals and filter rules usually show in Search Console within four to eight weeks, once Google recrawls the pages. Category content and internal links build over three to six months, and competitive categories take longer. Your monthly report shows clicks and positions per category, not vanity totals.
Faceted navigation is the filter panel for colour, size, price and brand. Each combination can create its own URL, so one category turns into thousands of near-duplicate pages. Google spends its crawl on those instead of your products, and ranking signals get split. The fix is deciding which filters deserve indexing.
Yes, and for WooCommerce and OpenCart too. Each platform has its quirks: Shopify's fixed URL folders and duplicate product paths inside collections, Magento's layered navigation and URL rewrites, WooCommerce's attribute archives. I work within those limits, change theme templates where needed, and explain every change in plain language.
Better to spend the first months where they pay back.
Three fields: your email, the store URL and what worries you. I reply within one working day with what the audit would cover and a fixed price.
Pikselipolku is an independent studio and is not affiliated with Google, Shopify, WooCommerce, Magento, Adobe Commerce or OpenCart.