TEMPLATETemplate, not published until real content exists. This page carries noindex and stays out of the sitemap until a client has approved the text and numbers in writing.

[Client or project name]: [result in one line]

[Two sentences: who the client is, what they wanted, and the headline result with its time frame.]

[Service][Platform][Market][Project period][Published date]

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Every bracket must be replaced with approved, sourced content before this page goes live.

headline result[+00 %][primary metric] over [period], compared with [baseline period]

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Goal: [What the client wanted, with one metric and a date] One sentence, in the client’s words.

BeforeAfter

[Client quote, one or two sentences, approved in writing.]

[Name], [role], [company or "anonymous at the client's request"]

Goal

[What the client wanted, in their words. One sentence on the business, one on the problem.]

Name the primary metric and the date it is judged on, for example "[metric] by [date]". One goal only.

Starting point

[The situation before any change: platform, traffic, conversion, tracking state. Use the same metric as the goal.]

Baseline figures recorded before the first change, with dates. Screenshots kept on file, not published unless the client agrees.

What changed

[Date]: [change shipped, for example template, tracking, bids, feed or server setting]
[Date]: [change shipped]
[Date]: [change shipped]

List anything else that changed in the same period, such as prices, a sale or a new competitor.

Results

Results table placeholder
Metric	Before	After	Change
[Primary metric]	[value]	[value]	[+0 %]
[Supporting metric]	[value]	[value]	[+0 %]
[Supporting metric]	[value]	[value]	[+0 %]

[Comparison windows: [start] to [end] versus [start] to [end], same number of days and weekdays.]

Method and what did not work

The box that makes the result checkable. A case study without it is not published.

method box

What was measured: [Metric names with definitions, for example "lead = GA4 key event generate_lead, deduplicated"]
How: [Tools and settings: GA4 property, Search Console property, ad platform columns, CrUX field data]
Over what period: [Start date] to [end date], compared with [baseline start] to [baseline end]
What else changed: [Seasonality, pricing, other campaigns, site outages; "nothing known" if none]
Confidence: [Plain sentence on how sure we can be, and why]

What did not work

[A test that lost, a change that made no difference, or something I would do differently next time.]

Required. If everything worked, say what was not tried and why.

What happens next

[Two or three recommendations ranked by likely impact, with what each would cost and an honest note on uncertainty.]

[Similar project? One line inviting a quote for this kind of work.]

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Before this page can be published

For the owner. Tick each item as it is done; the page stays noindex until every box is ticked.

0 of 9. Not ready. This page stays noindex and unlinked.

Publishing checklistEvery [bracket] replaced with real contentClient approved the final text in writingClient approved every number and screenshotEach number has a named source and periodMethod box complete, including what else changed"What did not work" filled inQuote approved, or quote slot removedImages IMG-WC1 and IMG-WC2 supplied with alt textnoindex removed and page added to the sitemap by the owner

[Questions about this project]

[Question 1]

[Answer in 40 to 60 words, starting with the answer. Use a question this client actually asked before the project started.]

[Question 2]

[Answer in 40 to 60 words, starting with the answer. Cover cost or timeline for this kind of project, matching the published from prices.]

[Question 3]

[Answer in 40 to 60 words, starting with the answer. Cover what the client had to provide, such as access, content or approvals.]

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Tell me what you would like to achieve. You get a written fixed price within one working day.

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