Google Ads where every lead has a known price
Search campaigns built around intent, tracked to real enquiries and sales. Setup from €390, management from €390 a month plus ad spend, and you own the account from day one.
Try the numbers
exampleOne square, one enquiry a month
Example calculation. Real click prices and conversion rates vary by industry, season and competition, and are measured after launch.
More channels
Search is one line on the map. The same tracking feeds every channel below. See all paid ads
What is included
The parts that decide whether Google learns who enquires, or just who clicks.
Campaign structure
Keyword themes by intent, phrase and exact match first, shared negative keyword lists and responsive search ads per language.
Conversion tracking
GA4, Google Ads conversions, enhanced conversions and Consent Mode v2 set up and tested. More on tracking.
Landing pages
Pages that match the ad, load fast and ask for one thing. Built or fixed through landing pages.
Budget control
You own the account and pay Google directly. Daily budgets, a monthly cap and spend alerts are set from the start.
Weekly optimisation
Search-term clean-up, bid strategy checks, ad tests and asset reviews, not set-and-forget.
Monthly report
Spend, enquiries, cost per enquiry and what changes next month, in plain words on one page.
Launch to optimisation
Measurement comes before the first euro of spend.
- 1
Goal
Define what a good enquiry is and what it is worth to you.
- 2
Track
Set up and test conversions before spending anything.
- 3
Launch
Start narrow with the terms closest to buying.
- 4
Learn
Read the search terms every week and cut waste.
- 5
Scale
Move budget to what produces enquiries at your target cost.
Packages
Prices in euros, excluding VAT 25.5 %. Proposed prices. Your ad spend is paid to Google from your own account and is never part of my fee.
Setup
A campaign built correctly from the start.
- Account and campaign structure
- Keywords, negatives and ads
- Conversion tracking
- One language
Starter
One channel, ad spend up to about €1,500 a month.
- One campaign type on Google
- Optimisation every month
- Monthly report
- Email support
Growth
Ongoing optimisation for budgets up to €2,000.
- Weekly optimisation
- Monthly report
- Ad copy tests
- Email support
Scale
For budgets up to €6,000 and several languages.
- Everything in Growth
- Up to 3 languages or markets
- Landing page tests
- Server-side tracking review
If it does not work out: no long contract; monthly management ends with the notice period in your quote owner to confirm: 30 days. If the agreed test period shows search cannot reach your target cost per enquiry, I say so in writing and suggest where the budget works harder. The account, conversions and history stay yours.
Running Google Ads already? Get a fixed monthly price and a written list of what to fix first.
Get a free quoteYou own the account
I work inside your Google Ads account, so you can leave at any time and keep all data and history.
- You pay Google directly
- Daily limits and alerts set from the start
- No lock-in, 30 days notice on monthly work
When Google Ads is the wrong first step
Search ads catch demand that already exists. If that demand, the budget or the page is missing, spend goes elsewhere first.
- 01Nobody searches for what you sell yet, because the product or category is new. Demand has to be created first, for example with Meta Ads or TikTok Ads.
- 02The budget is under about €300 a month in a market where clicks cost several euros. Too few clicks to learn from; SEO or local SEO usually does more with the same money.
- 03The landing page is slow or vague, or enquiries are not tracked. Fix the landing page and the tracking first, otherwise Google optimises towards clicks.
Questions about Google Ads
How much should I spend on Google Ads?
For most local and B2B services, start with at least €500 a month in ad spend, paid to Google from your own account. That buys enough clicks to see which searches turn into enquiries. Competitive terms such as legal or finance need more. If your budget is too small for your market, I say so before you spend anything.
How soon will I see leads?
Often within the first two weeks, once tracking is tested and the campaign is live, if people already search for what you sell. The first four to eight weeks are for learning: reading search terms, cutting waste and adjusting bids. Cost per enquiry usually settles after that, but no timing is guaranteed.
Do you work with Performance Max?
Yes, when it fits. Performance Max suits online stores with a clean product feed and enough conversions to learn from; for lead generation I usually start with Search, where you see the actual search terms. When I run it, I add brand exclusions, negative keywords and asset groups split by margin. More on the Shopping and Performance Max page.
Get a Google Ads plan
Tell me what you sell, where, and what one good enquiry is worth to you. You get a written fixed price within one working day.
Or email [email protected]
Pikselipolku is an independent studio and is not affiliated with Google.